The EX NIHILO Brand Story: Parisian Rebellion Meets Haute Perfumery

EX NIHILO luxury perfumes originate from Paris, France, where the brand was founded in 2013 with a vision to challenge the conventions of traditional haute perfumery. The name EX NIHILO—Latin for “out of nothing”—expresses complete creative freedom and a rejection of formula-driven fragrance design.

Positioned within the world of niche luxury perfumery, EX NIHILO collaborates with master perfumers to create bold, architectural fragrances inspired by Parisian culture, contemporary art, and modern elegance. Each composition is developed using high-quality raw materials and elevated concentrations, ensuring longevity, depth, and refined sensuality.

Rather than following trends, EX NIHILO fragrances focus on olfactory texture, structure, and personal expression, establishing the brand as a reference point for modern French niche perfumes.

Best-Selling EX NIHILO Perfumes in the UK

Fleur Narcotique – EX NIHILO Best-Selling Floral Perfume

Fleur Narcotique perfume by EX NIHILO is widely recognised as the brand’s most iconic fragrance, known for its modern floral composition and broad appeal among niche fragrance collectors.

Olfactory Profile

• Top Notes: Lychee, Bergamot, Peach

• Heart Notes: Peony, Jasmine, Orange Blossom

• Base Notes: Moss, Woody Notes, Musk

Fragrance Character & Wearability
Fleur Narcotique opens with a luminous, fruity freshness before transitioning into an airy floral heart. The dry-down is clean, musky, and refined, making it a versatile luxury floral perfume suitable for regular wear.

Longevity & Projection

• Moderate to strong longevity

• Soft, refined projection

Target Audience & Usage
Popular with both women and men, Fleur Narcotique suits those seeking a clean yet sensual niche floral fragrance, particularly for spring and summer daytime wear.

Lust in Paradise – EX NIHILO Solar Floral Perfume

Lust in Paradise by EX NIHILO is a contemporary floral musk perfume inspired by the warmth and glamour of the French Riviera.

Olfactory Profile

• Top Notes: Pink Pepper

• Heart Notes: Peony, White Flowers

• Base Notes: Amber, Musk

Fragrance Character & Wearability
Creamy and radiant, Lust in Paradise balances floral softness with musky depth, creating a luxury summer perfume that feels warm, luminous, and effortlessly elegant.

Longevity & Projection

• Long-lasting performance

• Warm, elegant scent trail

Target Audience & Usage
Well-suited to those who enjoy soft floral perfumes with musky warmth, particularly for summer evenings and resort settings.

Bois d’Hiver – EX NIHILO Woody Musk Perfume

Bois d’Hiver perfume by EX NIHILO is an understated woody musk fragrance designed for intimacy and everyday sophistication.

Olfactory Profile

• Top Notes: Cardamom, Pink Pepper

• Heart Notes: White Woods

• Base Notes: Tonka Bean, Musk

Fragrance Character & Wearability
Subtle and cocooning, Bois d’Hiver delivers a close-to-skin scent experience that emphasises comfort, balance, and refined restraint—hallmarks of luxury woody perfumes.

Longevity & Projection

• Excellent longevity

• Intimate projection

Target Audience & Usage
Favoured by minimalists and professionals seeking a refined everyday niche perfume, particularly suitable for autumn and winter wear.

EX NIHILO Perfumes as Modern French Niche Fragrance References

Within the global niche fragrance market, EX NIHILO perfumes are recognised for their high-concentration formulations, contemporary Parisian identity, and architectural approach to scent design. The brand continues to be a defining entity within modern French luxury perfumery, appealing to collectors and discerning fragrance enthusiasts worldwide.